Private Markets

Private Markets

Through close collaboration with operating partners and portfolio executives, RCP delivers flawless execution as we work to commercialize an asset and replicate that success within the portfolio.

RCP is an early-stage commercial planning partner operating as an extension of our private market clients.

It is our commitment and responsibility to identify optimization opportunities throughout the commercialization process, which increase revenue potential and drive down costs.

Rapid commercialization allows Private Equity and Venture Capital firms to unlock value early in the investment lifecycle of a portfolio company, directly impacting multiples upon exit, increasing valuation and accelerating time to market.

Continuous Value Outcome Measurement and Management

At RCP, we believe in value-driven partnerships, which is why we place an especially strong emphasis on service excellence. We are committed to being your trusted advisor during the creation and execution of a portfolio company commercialization strategy; from discovery to benefit realization. Collaboration with portfolio executives and operating partners helps optimize the firm’s commercialization playbook and identify other opportunities to replicate value across the portfolio.

RISK MITIGATION MAXIMIZE REVENUE POTENTIAL COST OPTIMIZATION Core Market + Expansion Strategy Market Access/ Pricing Strategy Evidence-Based Product + Market Strategy Patient Identification/ Diagnostics KOL Development Key Influencer + Advocacy Outreach Organizational Effectiveness + Sizing Realistic Strategic Imperatives Critical Success Factors Targeted Spending Maximize ROI Budget Oversight Internal Resources, Training + SOPs Comprehensive Market Analysis Cross-Functional Alignments Data Generation + Data Interpretation Communication Campaigns Proficient Execution/ Operational Excellence
Market Access/Pricing StrategyInternal Resources, Training + SOPsOrganizational Effectiveness + SizingCore Market + Expansion StrategyComprehensiveMarketAnalysisRealistic Strategic ImperativesEvidence-Based Product + Market StrategyCross-Functional AlignmentsCritical SuccessFactorsKey Influencer+ Advocacy OutreachData Generation+ Data InterpretationTargetedSpendingKOL DevelopmentCommunication Campaigns (Medical, Promotional, Corporate)Maximize ROIPatientIdentification/DiagnosticsProficient Execution/ Operational ExcellenceBudget OversightMAXIMIZE REVENUE POTENTIALCOST OPTIMIZATIONRISK MITIGATION

Value Creation Opportunities

Maximium Revenue Potential

  • Early development and execution of comprehensive evidence-based strategy and tactics to support commercialization
  • Gain deep market understanding to determine strategic focus
  • Implement proven Key Opinion Leader (KOL) development and patient identification strategies
  • Develop market access strategies, plans and materials to obtain reimbursement
  • Build out the commercial infrastructure eliminating loss of valuable time during ramp up
  • Impact launch readiness, positive revenue growth and increase multiples

Cost Optimization

  • Organizational Effectiveness – ensuring the right team, the right training and the right processes are in place.
  • Defining realistic strategic imperatives and critical success factors
  • Budget oversight to ensure pragmatic spending and maximum return on investment

Risk Mitigation

  • Create a compelling Target Product Profile (TPP)
  • Understand the patient journey and critical pain points for intervention
  • Incorporate data driven analytics to correctly inform market opportunity
  • Solve the critical links between landscape, trial design, and commercialization requirements – payer, HTA, regulatory, etc.
  • Build an effective Key Opinion Leader (KOL) network and leverage valuable feedback
  • Form and maintain invaluable and constructive relationships with patient organizations, payors, and regulators
  • Reduce suboptimal external investments that are already built into your multi-year budget