Expertise

Value of a Commercial Voice Early in Commercialization

The commercialization of a product is an exceedingly complex, multi-year process requiring three- to five years of strategic planning and development at a minimum; ideally begun before a product is fully developed in the preclinical phase and continued long after it’s launched. In cases of acquisition or in-licensing, commercial teams may have three years or less to properly prepare for a product launch.

Omission of Commercial Expertise Can Lead to Poor Outcomes

Interestingly, development-oriented companies may fail to see the value of investing in commercial expertise early-on in the commercialization process often opting to delay critical commercial insights and hires resulting in strategic competency gaps and costly mistakes. As a result, companies may struggle to catch up in key activities that require long lead times, such as developing foundational insights, designing commercial strategy and tactical implementation, and fostering external relationships with investigators, key opinion leaders, patient advocacy groups, payors, and regulators, leading to missed deliverables and poor outcomes regardless of subsequent budget investment.

This is where RCP can help. An engagement with RCP enables companies to be better prepared for future commercial success by building the foundation and the relationships necessary for growth.

Accelerate Your Commercialization Timeline

The somewhat common misconception that products will “sell themselves,” or that investors and payers will be eager to pave the way for a product’s commercial availability based on its efficacy alone is a slippery slope triggering minimal commercial investment in the earliest phases, which puts downstream pressure and unrealistic expectations on future commercial teams to turn lead into gold - building on a poorly understood market, while facing resource constraints and a shortened timeline.

Commercial Expertise to Drive Value, Strategy and Execution

The team at RCP provides valuable commercial expertise to drive commercial strategy and execution from the earliest phases. We take care of the who, what, when, and how so that leaders can focus on organizational growth and investment without loss of time due to ramp up.

This early planning and execution supported by the knowledge of experienced industry executives creates natural efficiencies that result in a reduction of suboptimal spending and an acceleration of the commercial timeline.